Meta 旗下公司 Facebook 首次展示其第一家商店和企業工具

加利福尼亞州，伯林格姆 – 擁有 Facebook 的 Meta Platforms 推出了第一家實體店，其中包括在其虛擬現實耳機上的落地屏幕遊戲和用於測試視頻聊天小工具的空間。

The shop, which was launched on May 9, is situated in Burlingame, California, inside Meta’s Reality Labs headquarters. Ray-Ban smart glasses, Portal video-calling devices, and Oculus VR headsets are among the hardware goods that Meta hopes to offer there.

The shop’s design, which features blonde wood and simple furnishings, is reminiscent of Apple Inc’s retail store design from more than two decades ago.

The Meta shop represents a speculative future business for the world’s biggest social media firm, which has spent substantially on virtual and augmented reality in a bid to bring the “metaverse,” a word for immersive, shared virtual worlds, a reality. It is uncertain if this will be a phygital shop or a standard physical shop.

根據 Facebook 首席執行官的說法，元宇宙 馬克·扎克伯格, might be the world’s next great computing platform, but he has cautioned that the company’s investments could take a decade to pay off.

與此同時，隨著增長放緩，Meta 正在減少部分長期投資，而且該公司仍然幾乎完全依賴數字廣告來獲取收入。

Meta 除了向消費者提供硬件產品外，還積極向公司推銷其硬件產品。它還組織電話會議，其中可能包括虛擬現實頭像和商店的常規視頻通話。

據 Meta Platforms 專注於企業產品的產品管理高級總監 Micah Collins 稱，該公司正在試驗增強現實技術，該技術將允許用戶通過 Portal 以虛擬形象的身份參加會議，而無需佩戴耳機。

一位發言人表示，Collins 表示，企業 Metaverse 業務仍處於起步階段，VR 會議工具 Horizon Workrooms 的大部分使用來自 Meta 內部。儘管如此，柯林斯表示，該公司看到了潛力。

Despite the fact that many goods are still in the early stages of development and are unknown outside of their consumer context, “there’s enough there to give us a lot of confidence to attack the sector,” he says.

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